Sharply defining the core value proposition of your business, product, service, or program is critical to the success of your business. The messaging you convey needs to specifically map to the value of your offering relative to the needs of your target audience. Red Umbrella can help you define these core needs and value drivers, and position them in an appropriate manner to your audience.   Positioning and Messaging Services Red Umbrella offers the following services to help you define and communicate your positioning and messaging: •        Focus group research to understand the key needs and value affinity of your customers to          your offering •        Quick-hit telephone research to validate your messaging with your audience •        Creation of positioning frameworks using the proven standard Microsoft positioning and          messaging framework •        Copywriting activities to translate and fine-tune your existing messaging into clear and          actionable copy for your marketing materials or website copy •        Review of existing marketing materials and collateral to assure consistency of positioning          and messaging throughout •        Competitive SWOT analysis   Positioning and Messaging Costs Costs for this service depend on the scope and length of the project. Please contact Red Umbrella Marketing at inquiries@redumbrellamarketing.com to discuss your needs.