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Properly done, focus group research can help you gain the insight you need to make important

decisions

for your business. At Red Umbrella, we emphasize that the output of this research be

actionable-- don't

waste your time and money learning interesting facts about your customers,

partners, or market unless

those facts and learnings can be turned into specific actions for your

business.

Focus Group Implementation Process

An important element in garnering actionable output from your focus group(s) is to assure that

we are

knowledgeable about your business/project situation, goals, and potential decisions to be

driven by the

research output. Doing so will assure that the research can be directed and

implemented properly to

achieve the desired outcome. The Red Umbrella process assures this

crucial upfront work is done well.

Core process activities for Red Umbrella's focus group

development include:

• Upfront review of business/situation, key business goals related to the research, and

identification of

key decisions you would like to make dependent on the research output,

how you wish to use the research

output, and identification of key proof points to draw

out in the research

• Definition of customer/partner research targets, weighted group mix required for results,

target city

recommendations, facilities booking

• Focus group discussion/moderators guide development with iterative client review and

sign-off

• Participant recruitment

• Production and processing of additional ancillary pre-group written questionnaires if required

• Focus group moderation and data capture, full transcription or video teleconferencing of

groups if

required

• Production of draft and final focus group reports

Focus Group Costs

There are a number of variables that can affect the pricing of a focus group including reachability

of the

target audience and propensity of the audience to want to partic

pate in the study, cost

for incentives, time of

year, video teleconferencing costs etc. Red Umbrella can provide a quote

for your focus group needs upon

request. Please contact us at inquiries@redumbrellamarketing.

com